Cavazos Public Relations and Advertising Inc.
We listen to our clients
artdoingwork.jpg

About

Passion. Experience. Diligence.

About Us

Cavazos Public Relations & Advertising, Inc. (CPRA, Inc.) is a full-service public relations and marketing consultation firm. It has fast become an organization that is skilled at blending the art of communication with substantive knowledge of the community it serves.

CPRA, Inc. has built its reputation in the belief that research, creativity, objectivity and teamwork are all part of strategic, results-oriented public relations.

Located in San Antonio, Texas, CPRA, Inc. is capable of meeting your business and communication needs locally and nationally. As a full-service communications firm, we are committed to helping you achieve your marketing goals—prudently and thoughtfully.

Experience

A seasoned public relations practitioner, Arthur Cavazos brings 33 years of experience and a breadth of experience honed from a career spanning five years as a newspaper journalist, five years as a public relations coordinator for a major non-profit organization, and a senior management position with one of San Antonio's leading public relations and marketing firms.

Knowledge

We identify/prioritize objectives, gather information, analyze it, propose solutions, take action, measure results, and periodically review your progress. Arthur is the former head of marketing and public relations for the San Antonio Museum Association, the city's largest non-profit arts institution. Prior to establishing his own company, Arthur was responsible for developing and implementing communications programs for all major corporate clients for one of the city's top three public relations and marketing firms. As a former journalist, Arthur maintains an excellent working relationship with media personnel on a local, regional, and national level.

Value

We accomplish these tasks without forgetting about personalized client service such as: listening to your concerns and objectives, analyzing your personal situation, proposing realistic and financially viable solutions, and serving you as your needs change. CPRA, Inc. is quickly earning a reputation for providing results-oriented marketing and cost-effective public relations for its many clients, which range from small retail businesses and non-profit organizations to national corporations and financial institutions.

CPRA Inc. History Gallery

 

Get in touch

We at CPRA know that finding the right media partner to represent you is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

Book an appointment ▸

We Looked at 345 PR Firms in San Antonio and Picked the Top 19
— https://www.expertise.com/tx/san-antonio/public-relations-firms
 

Meet Our Team:

 
art

Owner & President

Arthur Cavazos

Arthur Cavazos is a seasoned public relations practitioner with more than 33 years experience in the communications field. His breadth of experience was honed from a career spanning five years as a newspaper journalist for the Abilene Reporter-News, five years as a public relations coordinator for the San Antonio Museum Association, the city's largest non-profit arts institutions, and as a senior account executive with one of San Antonio's leading public relations and marketing firms.

He's worked on creating the Downtown Arts District, the Majestic Theatre Restoration Project, the Fortune Magazine CEO Forum, the International Drug Summit here during the George H.W. Bush Administration, and the opening of the Alamodome. As a former journalist, Arthur maintains an excellent working relationship with media personnel on a local, regional and national level.

Arthur's hometown is Pearsall, Texas, which is approximately 70 miles south of San Antonio. A Southwest Texas State University graduate with a bachelor’s degree in Journalism, Arthur serves on a Southwest Texas Alumni Advisory Mass Communications Board.

 

Education

Southwest Texas State University
B.A., Journalism

acavazos@cavazospr.com

Activities & Affiliations

  • Texas Cavaliers
  • The 100 Club of San Antonio Advisory Board 2017
  • Member Public Relations Society of America (PRSA)
  • Former Board Member PRSA - San Antonio Chapter
  • Former Board Member Youth Orchestras of San Antonio
  • Former Board Member Big Brother & Big Sisters San Antonio
 

 
 

Advertising Coordinator & Co-Owner

Elvia Cavazos

Long-time marketing and sales executive Elvia Hernandez Cavazos uses her more than 37 years of experience of print and nearly 8 years of radio advertising experience to provide our clients with advertising campaigns that best compliment their product and/or service. Cavazos has been with CPRA, Inc. since 1998. While at Clear Channel Communications-owned radio stations WOAI/The Ticket (News/Talk Sports), Elvia was among the top performing sales executives. Before that, she was an account executive at the Hearst-owned San Antonio Light.

A San Antonio native, Elvia is a two-time "Sales Executive of the Year" honoree from the San Antonio Sales & Marketing Executives Association and a graduate of St. Mary's University.

 

Education

St. Mary's University

Criminal Justice

ecavazospr@gmail.com

Activities & Affiliations

  • 2017 Advisory Board, The 100 Club of San Antonio
  • Clear Channel Communications "Top Performer" Awards
  • Top Sales Award trips to Switzerland, New Orleans and San Francisco
  • Former Board Member Animal Defense League of Texas (San Antonio)
  • Former Board Member Brighton Center
 
Edmund Tijerina Senior Content  Manager Ed brings more than 25 years in journalism with extensive marketing skills. Before he joined CPRA, INC., he served as Food and Drink Editor, Writer and Restaurant Critic at the San Antonio Express-News. His writing anchored the section, which won best newspaper food section for six years in a row from the Association of Food Journalists. That organization also awarded him with Best Newspaper Feature and runner-up as Best Restaurant Critic. Before focusing on the San Antonio food world, he wrote Around the Town, a high-profile metro column for the Express-News that ran for six years. He holds a philosophy degree from Harvard and a master’s from the Columbia Graduate School of Journalism. His journalism career also includes stops at the Chicago Tribune and the Milwaukee Journal Sentinel followed. While in Milwaukee, he left journalism and worked as chef/owner of his own restaurant. He lives near downtown with his wife, Lupita, their son, Miniature Schnauzer and an adopted cat.

Edmund Tijerina

Senior Content  Manager

Ed brings more than 25 years in journalism with extensive marketing skills. Before he joined CPRA, INC., he served as Food and Drink Editor, Writer and Restaurant Critic at the San Antonio Express-News. His writing anchored the section, which won best newspaper food section for six years in a row from the Association of Food Journalists. That organization also awarded him with Best Newspaper Feature and runner-up as Best Restaurant Critic. Before focusing on the San Antonio food world, he wrote Around the Town, a high-profile metro column for the Express-News that ran for six years.

He holds a philosophy degree from Harvard and a master’s from the Columbia Graduate School of Journalism. His journalism career also includes stops at the Chicago Tribune and the Milwaukee Journal Sentinel followed. While in Milwaukee, he left journalism and worked as chef/owner of his own restaurant.

He lives near downtown with his wife, Lupita, their son, Miniature Schnauzer and an adopted cat.


 
 
Jayme

Senior Public Relations Specialist

Jayme D. Clark

.Jayme D. Clark has been with Cavazos Public Relations and Advertising, Inc. since 2007. She is a proud graduate of Texas Tech University with a degree in Public Relations and Business Administration. Although her roots are South Texas based, she now resides in the Texas Panhandle town of Dumas, Texas.  She continues to work closely with Cavazos Public Relations and Advertising, Inc. to assist with various advertising and public relation projects through the areas of strategic planning, marketing development, advertising data and distribution and public relations campaigns. She generates media campaign materials such as press releases, calendar listings, radio/TV copy and request for coverage documents for the various Cavazos Public Relations and Advertising, Inc. clients. She also completes market research reports in order to reach the correct target market for the campaign/event. She is committed to the Cavazos team and serving their clients’ advertising and public relation needs. 

 

Education

Texas Tech University

B.A., Public Relations

B.B.A., Business Administration

Activities & Affiliations

• REALTOR®, ABR, ePRO, GRI, SRS